Democratisation of HER

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Prior to the filming day, I was basically sick and in bed with unfathomable awe for my untimely illness whenever public holidays swap in for a change of scenery ever since I go back to the full time work force. Perhaps I am one of those Chinese. Tales from the old folks: you die when you stop working. 

Speaking of unfathomable matters, the weather in Hong Kong is also puzzling. It dropped from 28 degrees to 16 degrees a week after the day we filmed this little video. Perhaps the old folks are also right about the Dragon Boat Festival being the benchmark of warm weather.

Who knows? No one cares about the old days anymore. And we should first define old here. Things become irrelevant in a blinking second in this digitalised era. ‘The beauty products everyone is using NOW’ ‘The only Instagram accounts you need to see this week.’ It’s a vice to not keep up fast enough. It’s a even bigger vice to not get the content out instant enough, whether or not it’s meaningful. After all, nothing really truly happens without the documentation online, or shall we say, never really truly staged to happen. The world used to be a more straightforward, simpler and quieter place before the cyber chaos took over. We tried out something new because of the word of mouth from the people we knew. We were hard-working because that’s how success was perceived by the social norm. Yet, social medias change it all.

The notion of HER is no longer far-reached with the little help of the square boxes at our fingertips. We like the democratisation of HER, a breakthrough from centuries of the rigid social ladder. We are liberated from the upscale glamour that no one got to touch in the past. We no longer worship the lucky few from above. We are them. It’s a you-and-me-centric generation that no one saw coming. Isn’t it a good sign to put the spotlight back to the working class? If it wasn’t for these platforms, how would the talented few who camouflage a whole crew of work within the individual and floor the industry giants in few years time otherwise?

But no one cares about that either. The only thing people pay attention is the FREE returns. Free information, free samples, free exposures and free contributions. Decades elapsed and technology vaulted, all it ever help, I guess, is the neck muscle, which supports us to constantly look down on devices (literally, although I wish it would get figuratively one day) that are supposed to get work done faster, communicate better, know the world deeper and make life easier.

That being said, I hope you enjoy this little lookbook video my friend and I make recently. It’s not sponsored obviously. And we don’t run ads here.

Text: Hong Hiu Ching
Filming and direction: Hong Hiu Ching and Kellie Wong
We wear: Yellow slip dress from Forever 21, Lace-up espadrilles from Marks & Spencer, Red ruffle dress from Uniqlo, Bags (Kellie’s own)

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