Déjà vu

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Déjà vu is a weird sensation. In such a fleeting moment of time synthesis, my brain goes numb first, followed by a deep search in the memory for the primary encounter. The situation ends up in either a/ getting hammered at the destiny subject, or b/ an overuse of brainpower in vain.

Meanwhile, the phenomenon is seen all too commonly in the current fashion scene, in fact, too often and predictable to be called déjà vu. Every season is a game of homage roulette – bell-bottoms from the 70s, bandanas from the 90s, ruffles from the 80s and the rest of your mommy’s and nanny’s wardrobe come into live in a matter of time. Much like the success of La La Land (who doesn’t love the golden time Hollywood), reintroduction of past trends seems to be an easy way out in the fast food culture where everyone just wants to keep up on social media (whatever #theblondesalad wears), and gain instant yet affordable access to pieces off the grand runway (whatever Topshop offers). I guess it’s just not up to most of our priority to concern, at least not our bill-handling ability, about Emma Watson’s definition of fashion in the future : sustainability.

All this is inspired by the exclamation my mom made to my gingham blazer and pants – I used to have one exactly like this! I know. And I wish you had not thrown it away. I also wish to keep this newly bought gingham combo for as long as it can last, for the sake of money, of a highly possible trend come-back, of sustainability (cus what’s more sustainable than a wardrobe too full to open) and of my daughter (if I have any). By then, my mind should go either a/ like mother like daughter, or b/ too old to tell the difference of time.

Photography and text: HONG HIU CHING
Get the look: The Front Row Shop | Rahul Mishra | I Am Studio | Zara


  1. Winfred Vumba

    It’s like I’m reading a book
    love the pictures
    check out that sky
    Insta: @itsjustwinnie1

  2. Christine Kong

    I was just trying to explain what deja vu meant to my kids and you said it so beautifully! I agree that we see fashion trends from the past return again and sometimes exactly as they were and other times updated for the newer times. I love these plaid trousers with the cropped top and denim jacket. An updated look and so effortless. xoxo, Christine

  3. Sara Vitorino

    I really, really, really like your outfit! And your photos are amazing!
    I know I might sound a little bit stalker, but I love your blog! You have now one more follower on instagram!


    1. Hong Hiu Ching

      It’s so popular right now! But I am not a big fan of the usual Scottish checked print so this kind of retro vibe will do. You should get one too Amy! xx Marg

  4. S

    This look is absolutely gorgeous. I loved reading your post on deja vu, this look seriously is deja vu and sustainability in the best way.
    Interesting you left the belt open, love it!
    Grey Canvas

  5. MimaMochi

    You write so beautifully making it a real pleasure to read your thoughts on sustainability and the future of fashion.

    I definitely agree. Eco-friendly/sustainable fashion is definitely the way of the future. I personally think the interaction of social media and fashion has really changed the industry and the way people buy. Everything seems to happen so fast as trends or the latest IT item seem to change as quickly as the weather in Melbourne.

    Thanks for sharing your thoughts and opening up a wonderful discussion

    Adrianna | http://mimamochi.com/

    1. Hong Hiu Ching

      Thank you so much Adianna for sharing your insight! Is it? Weather change that quickly in Melbourne? I wish I could go one day! xx Marg

  6. Andreea

    Can feel you on this one! So many old trends came back to fashion in the past year, and so many more about to come back. As you, I wish I saved some of those items! Your gingham trousers are really cool and love how you styled them! Have a nice week! x


    1. Hong Hiu Ching

      I do have bloglovin! Just that I dun use it very often! I think the name is the same ahhah follow me there Atsuna! xx Marg

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