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Let’s talk about lifestyle today. Aside from the beguiling nature of yet another marketing strategy, you know, unlimited wants and perverted desires, demand and supply, I find it quite serene. In fact, it maybe one of few things in the world that most people can get a slice without causing internet rage or cross-cultural debate.

Or politics, or extraterrestrial.

And it covers a whole lot of life choices: meal plans, travel destinations, home interiors, outfit selections, tech pursuit and all other brand preferences of daily necessities. Watching Nowness videos the other day, much fascinated by the quirky collection of art, books, jewellery each of the featured homeowners accumulate over the years, I’m bewildered to see how lifestyle used to represent a person and now only resemble an Instagram feed.

For me, the absolute die-for food choice is rice (plus our greatest Chinese dishes, and yea screw the low/no carb diet); last travel location was a volcano (which I struggled with my life more than a photographic evidence – more on that here); my hairdryer is a Panasonic (because it’s not yet broken and I do not have 300 usd to spare); and I do not go to spinning classes. All these probably do not make a good Instagram feed, but yours truly is a Gen-Y, from the old Sony Ericsson age, when online connection was done at the expense of ajar possibility of phone calls. So, forgive me for doing things in the great old fashion.

The thing is, as though the technology has taken a giant leap, the actual lifestyle has not been keeping up. We still fancy a dreamy Roman holiday but chances are that our hardworking nature would have forbidden us from fully utilising our annual leaves (that is, 10-15 days?!); we still dream of having our own apartment but unfortunately we do not have 100 years to live ; we’re still leveraging our hard earn cash on the newer, flashier, hippier IT bag that will be gone faster than Taylor’s boyfriends. Well, what actually happened behind a carefully curated lifestyle feed is a burning of money, awkward public photo-taking, labyrinthine social/industry connection and a lot of time, A LOT OF TIME.

Unless you were planning to turn lifestyle into a profitable business, to perform or present a lifestyle, that’s the question we should answer.

I’m wearing: Cotton On Top | Sunnies Studio Sunglasses | Asos everything else
Photography and Text: Hong Hiu Ching




  1. Lizzi

    seriously – such a great read! I think about this topic a lot. As someone who works in social media and also takes pride in her own instagram, it’s interesting to think when curating an instagram and making a lifestyle for yourself becomes too much!

    Lizzie | Takeoffs & Landings

  2. Nathalie

    I always love reading your post. There are very well written and really made me think of life or in this case portraying our lifestyle on social media that are not 100% true for many people out there, showing a happy life that is sometimes too materialistic . I also love your pictures and the lemons. heheh. Life can definitely be sour at times.


    1. Hong Hiu Ching

      Thanks Nathalie! Your comment makes me really happy! I didn’t think about the sour part of the lemon hahah in this case, well, you add a new interpretation to my photos! I love that Nathalie! xx Marg

    1. Hong Hiu Ching

      Exactly Dora, and the fact that many of the younger gen keep chasing the tails of this illusion is alarming. Thanks Dora for visiting this site! xx Marg

  3. s

    I really enjoyed reading this post also being a woman working in the social media industry. I feel like writing about lifestyle is very personal because, as you said, we’re sharing our life choices! I also agree 110% with the point you made about the BTS of lifestyle and how it really is expensive, time consuming, and sometimes awkward! Thanks for the great read, Marg.

    Grey Canvas

  4. Saida - She talks Glam

    You have such a nice little blog here Marg, I am glad you stopped by my virtual corner so I could discover yours. Love this post in particular, not only the pictures are absolutely amazing (magazine-like), but I couldn’t agree more with you on the lifestyles many of us are trying to create where everything is presented as perfect, but all the rest is hidden… I guess if you look at a feed as a portfolio rather than a diary, then it makes more sense… but I won’t deny it’s sometimes exhausting. Much love from England
    Saida | She talks Glam

    1. Hong Hiu Ching

      I also hope that the Instagram or the blog can be viewed as a portfolio instead of some personal rambling hobby, but sadly too many people out there putting out content just for the following and even more sad that there are people following them. It all makes the channel of communication too saturated and unreal. Thanks for your view Saida! And thanks for discovering me! xx Marg

  5. Catherine X

    Loved this post – the image are beautiful (plus those shoes are beautiful!). And thanks for writing about this topic – I think about it a lot. Sometimes I think my lifestyle has changed quite a bit since I started blogging and instagramming, and I’m not sure whether it’s for the good or bad.

    Catherine X

    1. Hong Hiu Ching

      As long as you are comfortable with it, whatever the changes are. After all, you have a life to live, not just some virtual figure that only exists online. Always remember that then you will be alright! Thanks for the comment Catherine! xx Marg

  6. Nicole

    I love these photos! And totally agree. I think if you want to create a lifestyle for yourself on social media it needs to be for yourself not to impress anyone else. Its not necessary to own the new designer it bag to show your aesthetic and style. I honestly prefer when someone is true about their life/style rather than trying to it in with the crowd.

    xx Nicole

    1. Hong Hiu Ching

      But sometimes it’s really hard to tell whether one’s true lifestyle is like what we see on Instagram anymore…Thanks Nicole for stopping by! xx Marg

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